MKBHD Octopus Model

As a creator, once you decided on your long-term goal - you have to pick what areas of your brand you’ll focus on. And what areas you’ll invest in to outsource.

Marques “MKBHD” Brownlee first proposed that creators are like Octopi and everything they do is another tentacle they could “cut” off to let someone else manage.

This visual represents the key areas you could work on your own, or you could decide to hire for.

I explain how to apply this framework in the following video.